Sex In Advertising

Part I of Essay
The use of has become a major selling method in the society we live in today. It began sixty years ago when a beautiful young woman introduced the first windproof lighter and a new wave of advertising emerged - The Pinup Girl. She advertised everything from lighters to la ....

Part II of Essay
.... of the most striking ads that are carried in the main stream media. They have received only a few negative letters, but they've drawn a huge amount of attention (Baltimore Sun; pg. 2G). "We wanted the women to say, 'Hey,' and we have gotten a fantastic response," there's a fine line between doing something new, different and interesting, and angering your customer with offensive commercials that spoil their commercial intent. An Ann Klein spot that showed a man kissing a woman and beginning to unbutton her shirt, was not allowed to a ....